Do you know what I like most about online marketing? That it’s possible to use a lot of great marketing strategies without spending a dim. Especially if you are a startup, it’s really important to your hard-earned cash carefully.
So, I’m going to show you some of the best online marketing strategies that you can use completely for free.
Tip. 1 Social Media Marketing
Most of people that use internet has got a social media profile. It’s free and can connect people around the world. You do not have to pay if you want to set up a Facebook business profile or Twitter, Instagram, ecc.
When you are using a social media marketing strategy you should always remember that it’s really important to post regularly in order to be always in touch with your followers: they will never forget about you. Try to stay on topic that are relevant to your business and your industry. Set a schedule for your post: it would be great to post two or three times throughout the day.
Tip 2. Content and blog
Informative contents are one of the best old marketing strategy. Once it was expensive, but know you can do it throughout blogs, ebooks and videos. You should always create a content that is relevant to your industry or to the product or services that you are selling, guides that give a benefit to your customer. The best part is that you can use the same content in several way, you can write an article and then create a video on it.
Tip 3. Email marketing
I have to be sincere: if you want to make a serious email campaign, your are going to spend some money. But you can start for free!! Infact there are a lot of email marketing and software that you can use in the free version: you will reach a good base of people anyway, especially if you have just started. Learn the basic and when your business will grow you will have the money to pass to a pro version.
Tip 4. Special promotion
Another marketing strategy that usually works great is the special promotion for a limited amount of time. It will create a sense of urgency and your customer will be more likely to buy your product or services because they will feel they’re getting a special value.
A special promotion is completely free, you just have to charge less for your product or services during a specific period of time.
Tip 5. Video Marketing
Users do love videos. It’s easier to watch a video then to read a content, it the truth. You can use video marketing for several uses: demonstrations, customer testimonials, FAQs…
Upload your videos on Youtube and share theme on your website and your social media profiles.
Tip 6. Groups and Communities
Your presence on forums and communities will be an indirect but really efficient marketing strategy. you will reach a good network of potential customers that are interested in your industry. You should become active and try to give as much information or comments as you can in order to confirm yourself as an authority on a specific area of interest. Do not forget to search Facebook groups too.
You have to know that the best way to reach good results for this strategy is to use theme together, you should create a marketing machine in order to cover every direction where you can find potential customer for your product or services. Remember that you are looking for leads and that the best strategy to attract them is to share benefits.