You scroll through the web and see that eBook you’ve been looking for, one talking about how to best utilize social media for business postings. Alas! You get enthusiastic and plunge all into the information given on that book and come up with your own marketing strategy, only to find out a whole new approach the following day, week, month, and so forth.
Have you heard of CoSchedule? It’s an answered prayer in this chaotic social media world. They have done the research work part just for you. In CoSchedule you’ll find information from varying reports which provide you with the relevant trends in Social Media Posting schedules.
It is known that U.S. has four differing time zones, so with clients living from east to west, you might ask “When is the best time to post on the social media platforms?”
In order for us to determine the answer to the golden question, we have to consider the location of most clients. One of the Census records state that 80% of the American population live in the Eastern and Central time zones. It is only sensible to put our focus on the schedules following the said regions.
As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.
Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm
Notes: Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.
Best Day: Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm
Notes: Noon on Wednesdays and the time between 5-6PM are considered the peak periods of an employee.
Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times. In addiction to that, the Twitter people are 181% more prone to checking their timelines on the ride home (except for the ones driving, you know!).
Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm
Notes: Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper. While it is known that LinkedIn is geared towards the business world, the best time frame to do your posting is still either before or after work hours.
Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am
Notes: The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.
Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm
Notes: Avoid posting between 3 pm and 4 pm. Posting a video at 9 pm can get you 34% more interactions.
Best Day: Wednesday
Best Time: 9am, 11am, 12-1pm
Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.
Additional Notes for Each Platform
Facebook: Widely used both via mobile and stationary devices, at home and at work.
Twitter: Audience dependent, as Facebook is also. Usually established as an RSS feed and checked during breaks, down times, and commutes.
Pinterest: After work on evenings, also on a viewer’s free time during weekends
Used mostly in the evenings after work and on the weekends during a viewer’s free time.
LinkedIn: Designed for the professional world, viewers use it during work hours and in the mornings.
Google+: Targets professionals in a similar manner to LinkedIn
Instagram: Used any time of the day as it it designed for the mobile platform
So, as a way for thanking CoSchedule for their efforts to making the scheduling of social media posts on all platforms easy, we suggest you try their services! Visit them at CoSchedule.com.
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